Privacy Policy

  • Personal data collected
      1. In General
        1. We receive and store any information you enter on our website or give us in any other way. This includes information that can identify you (‘personal information’), including your first and last name, telephone number, postal and email addresses, fax number, and, if you make a reservation through our site, credit card information (such as credit card number, cardholder name, and expiration date). We also may request information about your yacht and destination preferences. You can choose not to provide information to us, but in general some information about you is required in order for you to register as a member; purchase products or services; complete a traveller profile; participate in a survey, competition or promotion; ask us a question; or initiate other transactions on our site.
      2. Travel Companion Information
        1. When you make a reservation for someone else through, we will request personal information and travel preferences about that individual. You should obtain the consent of other individuals prior to providing us with their personal information and travel preferences, as any access to view or change their information will be available only through your account.
      3. Information from Other Sources
        1. We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to our account information. Examples of information we may receive include: updated delivery and address information, purchase history, and demographic information.
      4. Social Media/Facebook
        1. If you make use of any social media features on our website, the social media provider may send us information in line with their policies. That information may include your name, profile picture, gender, friend lists and any other information you have chosen to make available. Information regarding hotel recommendations or any Sterling Yacht Holidays Ltd. savings or discounts exchanged between you and your friends may also be shared. Please note that, if you have Facebook friends who are using Sterling Yacht Holidays Ltd., they may also have shared information about you with us through Facebook. If you wish to prevent that sharing, you can do so by editing your Facebook privacy settings or the relevant settings/preferences for other social media providers.
      5. Call Monitoring
        1. Calls to and from our customer service help desk may be recorded or monitored for the purpose of quality control and for staff training. Call recordings will be maintained as long as reasonably necessary and will then be deleted. Any personal information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.
  • For what purpose is personal data collected?
      1. Sterling Yacht Holidays Ltd. commits to collect and process only Personal Data which is adequate, relevant and not excessive in relation to the purposes for which it is collected. Your Personal Data is collected and used to access the features and services offered on our websites and maintain current, correct and relevant information about you, to meet one or more of the following purposes: a) Respond to your requests for quotes, information or contact to rent a boat, book a cruise or more widely benefit from our services. b) Allow you to create and use your Sterling Yacht Holidays Ltd. space c) Offer to respond to surveys that will allow us to improve and adapt our products and services d) Allow you to make an online booking of a quote or an available offer e) Offer you promotions or special offers that may interest you in our marketing operations.
  • Recipients of personal data
      1. Sterling Yacht Holidays Ltd. may share your personal data with group companies, service providers (insurance companies) and its partner boat rental companies. For example: to validate your reservation, edit a rental contract or arrange your arrival at the rental base. The latter are bound by contract to respect the confidentiality and the security of your personal data which they are likely to receive and to use it exclusively within the framework of the services which they have been entrusted by Sterling Yacht Holidays Ltd. In the event that your personal data is transferred to subcontractors residing outside the European Union, if necessary, a contract for the transfer of the personal data is signed by the subcontractor in order to maintain a similar level of protection of your personal data to that of Sterling Yacht Holidays Ltd. and European legislation. Except in the cases stated above, Sterling Yacht Holidays Ltd. also agrees not to sell, rent, or transfer your personal data to third parties without your consent. Sterling Yacht Holidays Ltd. may be required to disclose your personal data without your prior consent in order to comply with a legal requirement. Sterling Yacht Holidays Ltd. may disclose your personal data if necessary to comply with a court summons, warrant or other judgment of order, which appears to be valid or to an authority that has asserted its legitimate authority to obtain the information in the context of an inquiry or in the exercise of a legitimate interest and in particular the defence of its rights.
  • Retention period of personal data
      1. Sterling Yacht Holidays Ltd. will keep your personal data in a secure environment for the time necessary to achieve the purposes for which they were collected or during the minimum retention period provided by the applicable legislation, particularly in civil and commercial matters.
  • Security and confidentiality
      1. Sterling Yacht Holidays Ltd. takes protective measures to ensure the confidentiality and security of your personal data and to prevent such data from being damaged, deleted or accessed by unauthorized third parties. Access to personal data is strictly limited to employees who are authorized by virtues of their duties and who are bound by an obligation of confidentiality. We want you to feel confident about using to make travel bookings, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting personal information that is sensitive to you (e.g., credit card details) between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.
  • Right of access, modification and opposition
      1. As discussed above, you can choose not to provide us with any information, although it may be needed to make travel bookings or to take advantage of certain features offered on You also can add or update information and close your account as described above. When you register as a member on, you will be given a choice as to whether you want to receive email messages from us about Sterling Yacht Holidays Ltd. special offers as well as email messages about products and services of selected third parties. As a registered Sterling Yachts Charter member, you can modify your choices at any time through the Email Settings of the My Profile page. You will also be given the same choices when you fill in any form on our website by which you provide your email address to us. Whether registered as a Sterling Yacht Charter member or not, you also will be given the opportunity to unsubscribe from messages in any such email we send. Please note that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating either to your Sterling Yacht Charter account or to your transactions on, without offering you the opportunity to opt out of receiving them. Social Media Services – You can choose to access certain third party social media websites and services (such as Facebook) through our site. When you do so, you are sharing information with those sites and the information you share will be governed by their privacy policies (including that the site may share information with us). You may be able to modify your privacy settings with these third party social media websites. Please refer to the relevant provider policies for more information.
  • Cookies
      1. Sterling Yacht Holidays Ltd. sites use cookies to adapt to the preferences of its users and to optimize its Internet pages. In order for you to connect to and customize the site and services, the site’s webpage servers may place cookies on your computer. These cookies facilitate navigation and improve the user-friendliness of the website. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from, you will not be able to access portions of our site.
  • External links and social plug-ins
      1. If any part of the website links you to other websites, those websites do not operate under this Privacy Policy. We recommend you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information. This may also be the case when any part of the website uses social plug-ins from other sites such as Facebook. Plug-ins such as Facebook’s ‘Like’ button, ‘Comments’ and ‘Facebook Connect’, can be identified by one of Facebook’s logos, such as the ‘f’ or ‘thumbs-up’ icon, and in practice are like a little piece of Facebook embedded on the website. As with other sites that use these plug-ins, Expedia does not control this data exchange. To learn more about the information that Facebook receives when you visit a web page with one of their plug-ins, we recommend that you visit Facebook’s help center page.
  • Changes to the privacy policy
      1. In the event that Sterling Yacht Holidays Ltd. modifies this policy or if the law requires to do so, it will be published on our websites and will be effective upon its publication. Therefore, we encourage you to refer to this publication each visit to learn more about the latest version which is permanently available on our websites.
  • Facebook retargeting
      1. We use the Website Custom Audiences Retargeting Tool of Facebook Inc. (1601 S. California Ave., Palo Alto, CA 94304, USA; “Facebook”). In the event that you have a Facebook user account and this is identifiable to the tool based on existing Facebook cookies, this tool will generate a non-personal checksum, which will be transmitted to Facebook for analysis and marketing purposes. On the other hand, we encrypt your email address and send it in encrypted form to Facebook. Through the recognition of cookies and the transmission of encrypted information, Facebook can provide you with targeted product recommendations as personalized advertising banners on Facebook. You may object to the use of Facebook Website Custom Audiences at COOKIES WE USE FROM THIRD PARTIES
  • Google AdWords
      1. As an AdWords customer, we use Google conversion tracking. This is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you access our website via a Google ad, Google Adwords will set a cookie on your device (‘conversion cookie’ – performance cookie). This cookie will expire after 30 days. It is not for personal identification. If the cookie has not expired when visiting certain pages, we and Google can recognize that someone clicked on the ad and was redirected to our site. Each advertiser receives a different cookie. Therefore Cookies cannot be tracked through the websites of advertisers. The information gathered through the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that could personally identify users. If you do not want to participate in the tracking process, you can also opt-out of setting a cookie – for example, through your browser setting, which generally disables automatic cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain ‘’.
  • Google Analytics
    1. We work with Google Analytics. This is a web analysis service of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). The information generated by the Google Analytics cookie about your use of our website is usually transmitted to and stored by Google on a server in the USA. IP anonymisation has been activated on our websites, so that the IP address of the users of Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened beforehand. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on our behalf to evaluate your use of the website to compile reports on website activity and to provide us with other services related to website usage and internet usage. The IP address provided to Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting in your browser software; however, we point out that in this case you may not be able to use all functions of this website to the full extent. You may also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by installing the browser plug-in available at the following link :